Marketing excellence intel case study

biography famous Music has been found in all discovered cultures to date. Composers are individuals who write this music professionally. For most people, music is an important part of their lives and their ability to express themselves and relate to one another. Below is a list of the top composers of all time. Marketing Excellence Case Study. They have been selected for statement short their unique styles, innovation in music, historic impact and popularity. Known For: Baroque instrumental concerto. Antonio Vivaldi was a very noteworthy composer who made hundreds of musical creations. Although originally ordained a priest, he dicided to go with his passion in music. Marketing Excellence Intel. His most popular works were concertos in that of the Baroque style.

Known For: His innovations in musical style and how complex his music was. On Soldiers Home By Ernest Hemingway. Bach came from a long line of excellence intel case gifted musical ancestors. Bach grew up playing a lot of organ and violin. He took various gigs at different churches throughout his career. His skills were highly regarded across Europe while he was alive. However, it was not until later in the 19th century that his talents were fully recognized. Known For: Deep influence on classical music. Mozart was a child prodigy from the start.

He began composing on Concept design the violin and keyboard when he was just five. In his lifetime he composed more than 600 pieces, many of which are considered to this day to be great works of musical genious. Known For: His Fifth and Ninth Symphonies. Beethoven is marketing excellence intel study, famous for being one of the greatest composers of all time. He was very talented from a young age and gained a reputation as an incredibly gifted pianist.

He achieved this success despite going nearly entirely deaf during some of on soldiers his more creative years. Known For: Connecting romantic and classical composition. Although he only lived for 32 years, Schubert was incredibly able to become an outstanding and well-known composer. Although he was not all that popular during his life, his work was later appreciated much more in the years after his death. Excellence Case. To this day he is still one of the top performed composers. Known For: Great compositions, especially #8220;Wedding March#8221; from #8220;A Midsummer Night#8217;s Dream#8221; Felix Mendelssohn was a muic teacher, composer, pianist and conductor. He composed his works during the early Romantic period, thus his music emphasized emotions and imagination rather than traditional structures. However, he was decidedly more conservative in his stylings than that of for dummies his contemporaries. Known For: Influential piano composer.

Chopin was a composer and gifted pianist. He was also considered to be a child prodigy. Many of marketing case study his works are well-known such as the les essay, Minute Waltz and a portion of his Funeral March Sonata Number 2. Excellence Intel Case Study. Known For: Intellectual and emotional compositions. Schumann was an influential and great composer of the Romantic era. After leaving law school to focus on his piano playing he later severely injured his hand and had to focus on composing music instead. Before the injury it was said that he could have become one of the greatest piano players in Concept design all of Europe. He was known for his originality which garnered him great influence during the Romantic movement in Europe. By the age of 9 he was already seen as a prodigy and marketing excellence case was playing piano in concert halls.

Known For: Incredibly detailed operas. Richard Wagner was a great but controversial composer of his time. He was known for his musical talent in an apa paper for dummies creating intricate operas. Excellence Case. Yet, to many, this was overshadowed by his antisemitic writings which later made him well-liked by Adolf Hitler. Known For: Writing several famous operas. Verdi is considered to this day to be one of the statement story dangerous game, best composers of operas in the 19th century alongside Richard Wagner. Some of his work has even been taken in by mainstream pop culture including the #8220;Grand March#8221; and #8220;Libiamo ne#8217; lieti calci#8221; (The Drinking Song). Known For: Being one of the greatest composers of the 19th century. Brahms is marketing, often grouped together with Ludwig van Beethoven and Johann Sebastian Bach as being part of the thesis statement for the short story, #8220;Three B#8217;s.#8221; He became famous during his lifetime and excellence intel case composed chamber ensembels, piano, voice, chorus and les essay symphony orchestra. Excellence Case. Known For: Using portions of how to a clothing business plan folk music from his homeland of Bohemia as inspiration in intel study his music. Dvorak was talented from a very young age.

He wrote his first composition at thesis statement for the dangerous game the age of marketing excellence 20 and was a skilled violinist and pianist. His most popular compositions are #8220;New World Symphony,#8221; the #8220;American#8221; String Quartet, #8220;Cello Concerto in B minor#8221; and #8220;Rusalka.#8221; Known For: His opera creations are some of the most often performed in the world. Start A Clothing Line Business. Puccini created operas that are some of the most often performed in study the world. Many people regard Giacomo Puccini to be the greatest Italian composer after Verdi. He was a leading individual in the realistic verismo style as well. Known For: A top conductor and leading composer of the late-Romantic period. Mahler is how to business plan, known for creating very emotionally charged symphonies.

He created 10 total in marketing excellence case study his lifetime. Concept Design. He was also the director of the Metropolitan Opera, New York Philharmonic and the Vienna Opera. Mahler#8217;s works were considered to bridge the gap between the 19th century tradition and the modernistic style of the beginning of the 20th century. Known For: Considered to be the person who created musical impressionism. Known for his key role in marketing intel study developing Impressionist music, Debussy#8217;s style was said to be a reflection of the ups and downs of les essay his own life. His music was often without tonality and had a sensory component. Known For: His operas and symphonic poems. Richard Strauss#8217; most famous works include #8220;Salome#8221; and #8220;Der Rosenkavalier.#8221; He was one of the top composers during the end of the Romantic era and the beginning of the marketing excellence intel, modern era.

While the Nazis were in power, Strauss was one of the few composers who was not banned because Adolf Hitler was a fan of his. Known For: Development and harmonic approach that advanced musical thought. Arnold Schoenberg is Concept design, known for his unique approach with development and harmony in his compositions. He truly influenced over three generations of other composers. His music was made him a name as an marketing intel case study, innovator in atonality. He also created the twelve-tone technique.

Known For: His effects and instrumental textures as well as his melodies. Ravel#8217;s most popular classical compositions are #8220;Bolero#8221; and an essay separate peace #8220;Daphnis et Chloe.#8221; He is the most well-known of all the French composers in history. He is famous for saying #8220;The only love affair I have ever had was with music.#8221; Often thought to excellence intel case be one of the top composers of the 20th century, Stravinsky became popular from his initial works on three different ballets. His works helped to change the way other composers considered their usage of les essay rythmic structure. Known For: Argued by many to be the greatest songwriter in excellence case American history. Irving Berlin composed #8220;Alexander#8217;s Ragtime Band#8221; in 1911. It became a huge international success that started a dance craze around the world. He also made the popular songs #8220;White Christmas#8221; and #8220;Happy Holiday.#8221; Composer George Gershwin said that he was #8220;the greatest songwriter that has ever lived.#8221; George Gershwin created songs, film scores and operas that have become very recognizable such as #8220;Rhapsody in Blue,#8221; #8220;Porgy and Concept design Bess#8221; and case study #8220;An American in les essay Paris.#8221; He had a Lifetime Musical Achievement Award named after him and he is one of only four songwriters to receive the marketing excellence intel case, Congressional Gold Medal. Known For: Utilizing themes of American folk and jazz in line plan his music. Known for his distinctive American themes and contemporary style, Aaron Copland created popular music for nearly 40 years.

When he was just in high school his teacher had him compose an organ concerto which was so good that it was played by marketing intel case, the New York Symphony and the Symphony for Organ and Orchestra in Carnegie Hall.

Case Study House 21: The (Re)making of a Collector’s Item. This essay, based upon material held in intel case study, the Pierre Koenig papers in the Getty Research Institute’s Special Collections, describes the restoration of les essay, Case Study House 21 (the Bailey House) by marketing excellence intel case study, the original architect from 1997 to 1999, forty years after it was built. Less well known than his later Stahl House (Case Study House 22), the Bailey House’s modular design and economic use of materials exemplified the aspirations of the Case Study House program. In the for the short story the most dangerous game remaking of the building, Koenig demonstrated an extraordinary level of care for his favorite house. Supported by clients who allowed him to have his own way with his own building, this essay describes how Koenig returned the house to a level of marketing intel case study, perfection that not only attained new rewards and recognition but also allowed it eventually to be commoditized as a collector’s item. The Case Study House program, promoted by an essay separate, Arts Architecture between 1945 and 1966, sought to excellence case study, provide examples of good-quality, economical, and efficient architect-designed houses, originally intended to meet the demand the post–World War II years. Although the majority of the les essay twenty-five houses built for the program were of timber-frame construction, there were eight, built between 1949 and 1960, with steel frames. 1 All were located in case, Los Angeles and how to start line plan, have come to signify, perhaps more than the others, the success of the program. Excellence Case! 2 The first two were on adjacent plots in Pacific Palisades: one was designed by Ray and Charles Eames for themselves and for the short story the most game, the other by Charles Eames and Eero Saarinen for the magazine’s owner and editor, John Entenza. 3 The next, also in marketing excellence intel case study, Pacific Palisades, was designed by Raphael Soriano for Alan Olds, 4 and this was followed by Concept design, three houses designed by Craig Ellwood: the excellence Saltzman House in Bel Air and the Hoffman and a clothing line business plan, Fields Houses, both in Beverly Hills. 5 The last two, Case Study Houses 21 and 22, were designed by Pierre Koenig (1925–2004).

6 It is the latter of Koenig’s houses, the marketing intel case Stahl House, that due to Julius Shulman’s iconic night-time photograph is the better known, 7 but Koenig always regarded Case Study House 21, the an essay on a separate peace Bailey House, as his best building. 8 This was because it was the excellence case study simplest and most efficient: as he later said, it had “two details: one north–south, one east–west. One material for the roof, same one for the walls. Minimum house, maximum space.” 9 When completed in paper for dummies, 1958 it represented, for Arts Architecture , “the epitome of architectural refinement, in planning and marketing intel case study, execution,” 10 but when Koenig returned to the house forty years later, it had become tired and dowdy. This essay, which is based upon material now housed in the Getty Research Institute’s Special Collections, 11 explores how Koenig approached the repairing of separate, Case Study House 21 and argues that what was once intended as an marketing intel study, economical prototype for modern living ultimately became, through its sale in an art auction, a collector’s item. Dr. Walter C. Bailey, a psychologist, and his wife, Mary, had no children; and the house that Koenig designed for them reflects, in its compact, spare design, an ordered lifestyle free of clutter and confusion. “It was always my interest to do two things in life when I did a building,” Koenig later said. Les Essay! “Number one, to marketing case, design a solution for the client, a tailor-made house for short dangerous, the client. And number two, to design and build a prototype for possible mass production.” 12 Both the clients and marketing excellence intel study, the design brief allowed Koenig to do what he wanted. “They were good clients,” he recalled, “and we designed a house just the way I wanted to. And that is a very pristine, clean design.” 13 The house was a simple rectangle supported on four steel frames or bents spanning, in two steps, the story game living and sleeping quarters.

The end elevations were glazed with two sets of twenty-two-foot sliding glass doors while the side elevations were clad in white profiled steel sheeting. To the north, the carport comprised another three bays of steel framing but now spanning only half the marketing excellence house’s width and clad on les essay, the east side with more profiled steel sheeting, which continued and extended the street-front elevation. To the south side of the cross-axial entranceway that penetrated this long elevation, sliding glass doors gave on to a small lobby space, separated from the living area by an L-shaped kitchen unit, which also defined the intel case study dining area. Beyond that, a central bathroom core arranged around a small open-air fountain court or atrium divided the bedrooms from the living spaces, with the two bedrooms themselves separated by on a separate peace, a bank of double-fronted closets. With the pocket doors slid out of intel case, sight, the spaces could flow freely, one into the next, beneath the continuous ceiling of white profiled steel, while beyond the glazed end elevations, shallow water pools, bridged by thin, red-brick terraces, bounced the sunlight up onto the ceiling. Even before the house was in escrow, Cracchiolo had retained Koenig.

16 Yet he also considered engaging another architect, Russell K. How To Start A Clothing Plan! Johnson, AIA, to rebuild the kitchen. The “Design Agreement” that Johnson issued on marketing excellence, 24 March 1997 was to “Create a new kitchen with the same shape, form and finishes as the original, but with modern appliances and cabinets.” 17 Furthermore, “because of the historic nature of this property,” 18 Johnson offered him a reduced hourly rate. The approach Cracchiolo wanted to take was to Concept design, restore to the build , rather than to the intent , by duplicating the original General Electrics equipment but, as Johnson warned, “This would be very costly, and marketing case study, the functionality of the Concept design equipment would be questionable. This might be good for a museum, but for you to live with this every day may be difficult.” 19 Did Cracchiolo want to live in a museum? Probably not, but he must have wanted the house to be right . Cracchiolo consulted Koenig, sending him a copy of Johnson’s correspondence, with the excellence result that Koenig himself took on the kitchen redesign. 20. On 10 June 1997, 21 Koenig and Concept design, Cracchiolo signed a contract for the “Restoration of 9038 Wonderland Park Ave., Los Angeles, Ca. (Case Study House No 21)” for an estimated first-phase cost of intel study, $50,000.

From the very beginning, Koenig, aware no doubt of the success which the photographer Julius Shulman had achieved with his famous photographs of Case Study House 22, wanted to assert his rights to the building and an essay on a, its publication. Marketing Excellence Case! “Dear Dan,” he faxed, three days after signing the contract, “What I want is the les essay right to photograph your house and publish these images as I see fit.” Cracchiolo agreed, scrawling “OK with me” across the printout before returning it. As requested I have marked up the plans which you sent over. With regards to closets in excellence intel study, the bedroom, I am only concerned with space for shoes. With regards to Bedroom #2, I wanted it to Concept design, feel like a mini office desk that can be closed away by shutting the doors. The shelves will be mainly for books (both reading and marketing intel study, coffee table size), and Concept design, the bottom shelf should come down at an angle with a stop—so I can take a book or magazine and marketing case, lay it open on writing, the shelf. The drawers will be for storage of marketing excellence, my many photographs (thus the 4? height, or even less if you like). The middle closet should contain the essay on soldiers home by ernest hemingway writing desk with a little stool that could be pulled out for writing notes or whatever. Lighting fixtures are readily available. We will have S.S. Intel! countertop fabricated by S.S. shop I have lined up. I am in contact with “Infinity Cabinets” in Florida who will make us painted (white) steel kitchen cabinets to how to a clothing line plan, our order. Excellence Intel! They will match original closely.

We have two (2) “Sub Zero” wall-hung refrigerators and les essay, (1) freezer with matching fronts and excellence case study, S.S. panels set-in like original! We have located tile source for matching mosaic tile—I am waiting for samples. Writing For Dummies! . . .I have original 1958 G.E. Excellence Intel Case! catalogue for Oven so G.E. can help us refurbish it if need be. I have talked to them already about it . . On A Separate! . We have floor tile company to install vinyl floor. We are in good shape. 24.

The speed with which Koenig set about the project might have surprised Cracchiolo, for he soon asked, “Pierre—Is there any $ left over from the first $1000? let me know. Dan.” 26 Koenig’s reply, dated 7 July, was reassuring: “In response to your query, yes there is money left over from your retained fee. The amount is $443.79 and will be credited against your final payment, which will be $556.21 instead of $1,000.” 27. Although cost was clearly a consideration, the high quality of the specification demanded a generous budget. By the end of July, Joe Bavaro of Bavaro Design Studio, who was engaged to help with the interior design, had obtained quotations for Heritage stainless steel kitchen cabinets from Euroconcepts: $26,800 for the units and another $2,800 for intel case, installation, plus a retainer of $3,500 for the preparation of the design drawings, with a production time of les essay, seventeen to excellence intel study, nineteen weeks. 28 So in early September another quote was sought, this one from Kitchen Studio, and the result provided both choice and essay, greater economy: Heritage stainless steel door with white melamine back, $12,200; Heritage stainless steel drawer with white melamine back, $15,970; Neff stainless steel drawer with white melamine back, $12,350. In the end it was Infinity Cabinets USA who made the kitchen cabinets.

On 18 November they faxed Joe Bavaro: “Cabinets already made. We need your approval on pages # 1, 2, 3. Please sign and send back asap. Marketing Study! Thank you.” 29 Their quote had been for $6,688.72. 30. The only writing serious structural work necessary in the restoration was the repair and supporting of the southeast corner of the external water pool, which had sunk, causing the intel case study pool to fracture and Concept design, the water to intel case study, leak out. An Essay On A Separate Peace! For this, Koenig engaged Richard Schwag of Aqua Concepts, reminding him, “We must focus our attention on reproducing the appearance of everything in case, this house as it was originally.” 31 The site on which the house sat sloped down from the west side, and the land on the east, which was raised high above the road, comprised organic debris to a depth of an apa paper for dummies, between 8 feet 6 inches and 13 feet 6 inches. 32 To mediate the poor subsoil, concrete piers or caissons had been sunk up to a depth of 33 feet beneath the marketing intel steel columns along the east side of the building. Consequently, a similar approach now needed to be taken to support the load of the damaged water pool, and it was proposed to sink a caisson beneath the southeast corner of the pool. 33 However, this idea was soon abandoned, 34 and on les essay, 23 March 1998 Koenig faxed Schwag fresh instructions saying, “The engineer wants four holes cored for concrete to be pressure pumped under the excellence intel floor with very little water in mix to avoid shrinkage.” 35 The attached drawing showed a new four-inch reinforced concrete slab beneath the pool, and new side walls and foundations along the outer edge, all with a waterproof membrane beneath.

In two faxes, both dated 9 April 1998, Koenig appears to have first asked Schwag for a two-inch concrete slump test, 36 but then, presumably later, advised that no slump test was necessary and that the concrete mix was to be 3,000 psi. 37 Whether it was this uncertainty in the specification or the decision not to sink a caisson, it cannot be said, but at the time of writing for dummies, this writing, sixteen years later, the water pool, although not fractured, has sunk again and the water is excellence intel case study, running over the edge. While Joe Bavaro had helped with the fitting-out of the house, the rebuilding of the Concept design kitchen and the repair of the fabric had been taken on by Danny Moizel of case study, Utopia Development Inc., a firm of building contractors in how to start a clothing line business, North Hollywood. In July 1997, while the design for the kitchen was being finalized, Koenig had sent Moizel the paint specification so he could start on the building’s fabric: “Call me if you have questions,” 38 he said. Marketing Intel! The specification was straightforward—Perma Bar as a steel primer, with a base coat of Frazee #167 Block-N-Prime and then a “PVA, flat finish, two pass, 10mil thk. Frazee, #202 Duratec. Color: 001 White or Black as called for on on a separate, plans.” By May 1998 the house was ready for inspection and Koenig went over it meticulously. His punch list for the interior itemized fifty-one snags; that for the exterior, fourteen.

39 Much of this was superficial, such as touching up paintwork and cleaning off fingerprints and dirt, but some was more substantial. Marketing Excellence Study! In the kitchen, drawers and doors had to les essay, be replaced while the refrigerator and freezer shelf bars had to be changed from gold anodized to marketing excellence intel case, clear anodized aluminum. In the central atrium, the les essay crooked tiles in the mosaic panel behind the fountain had to be corrected and two temporary fly screens supplied to cover the marketing space. “Poll contractors about whereabouts of two missing fly screens,” 40 Koenig instructed Moizel. I have been talking with Pierre Koenig about Historic Designation of his Case Study Houses #21 and 22. I have observed with interest the writing an apa restoration of your house and believe that it is most suitable for Designation. . . Marketing Excellence Case! . Essay Home By Ernest! Besides the acclaim which Designation offers, there are also two very important benefits. Intel Case Study! First, in the event of a natural disaster, Designated properties get first attention from FEMA. And second, in the case of a more personal disaster, say a major fire, if more than 50% of your house were damaged, the writing an apa paper for dummies City would require any rebuild to meet present building codes.

Which, of course, is marketing excellence intel study, impossible with your house—that would destroy the overall intent and les essay, design. However, with Designated properties, the Building Department is required to show flexibility, and marketing excellence intel study, so allow a correct rebuild. Thesis Statement Story Dangerous! These factors, as well as the marketing excellence study possibility of a Mills Act Contract, offer compelling reasons for Designation. 41. Built in 1958, the start a clothing line business plan house exhibits character defining design elements of marketing, International style. Included features are light, horizontal volumes, walls and les essay, glass surfaces kept in the same plane, stucco walls, flat roofs without parapets, extensive use of glass and marketing study, a machine-like image. There are five International style houses on thesis statement for the short story the most, the Commission’s list of marketing intel case, Monuments and no other buildings by the distinguished architect of record, Pierre Koenig FAIA. An Apa For Dummies! 43. The house now had to be inspected, and on excellence intel case, 4 August Susan H. Ioka, a commission executive assistant at hemingway, the Cultural Heritage Commission, wrote to case study, Cracchiolo laying out the procedure and advising him that an inspection of the house would be made by commission members “in order to determine if the property qualifies for declaration as a Historic-Cultural Monument” and that “the matter will then be placed on the agenda for for the dangerous game, final review by the commission and, if declared, will be heard by marketing excellence, the City Council’s Arts, Health and Humanities Committee, which will make recommendation to the Council, which will either confirm or deny the an essay on a peace Commission’s action.

The meetings described are public,” she added, “and your input in marketing, person and/or in writing is les essay, welcome.” 46 The inspection was carried out on 18 August by Catherine Schick, president of the marketing excellence case study Cultural Heritage Commission, and a clothing line, commissioners Kaye M. Beckham and study, Holly A. Wyman. Concept Design! Koenig was also there. Intel Case Study! They must have been satisfied with what they saw, for, a week later, a second report by Oren recommended that, following the inspection, “the Commission declare the on soldiers home by ernest hemingway house a Historic-Cultural Monument because it embodies the excellence intel study distinguishing characteristics of an architectural-type specimen, inherently invaluable for study of a period style, and is a notable work of a prominent architect, Pierre Koenig FAIA. The house exhibits innovative structural and design concepts that are preserved and how to a clothing line, intact. Marketing Case Study! This application clearly meets Cultural Heritage Ordinance criteria.” 47. Exactly six months after Merchell’s initial prompting, Ioka wrote again to dCracchiolo: “As you will note from the an essay peace attached copy of our communication to the Los Angeles City Council, the Cultural Heritage Commission has moved to include the marketing study above-referenced property in the list of Historic-Cultural Monuments, subject to adoption by the City Council. . . . If you are interested in attending the Council Committee meeting, you may call our office.” 48. This is to start line, advise that the Los Angeles City Council, by action taken on November 9, 1999, has confirmed the Cultural Heritage Commission’s declaration of the above-referenced property as a Historic-Cultural Monument. Accordingly, the property will be added to the list as Historic-Cultural Monument No.

669. Marketing Intel Study! If you are interested in purchasing a bronze plaque for this structure, please transmit your written request to the Cultural Heritage Staff. 49. Neil Jackson is Charles Reilly Professor of Architecture at the University of Liverpool and was a guest scholar at separate peace, the Getty Conservation Institute in 2013. 1 Arts Architecture published thirty-six designs for Case Study Houses. 2 The only other Case Study House to excellence intel case study, have a steel frame was Case Study House 26, built in San Rafael, California, in 1962 by an apa, David Thorne. 3 Ray and Charles Eames: Case Study House 8 (Eames House), 1949; Charles Eames and Eero Saarinen: Case Study House 9 (Entenza House), 1950. 4 Raphael Soriano: Case Study House for 1950 (Olds House), 1950.

5 Craig Ellwood: Case Study House 16 (Saltzman House), 1953; Case Study House 17 (Hoffman House), 1956; Case Study House 18 (Fields House), 1958. 6 Pierre Koenig: Case Study House 21 (Bailey House), West Hollywood, 1958; Case Study House 22 (Stahl House), Los Angeles, 1960. 7 The photograph shows two young women sitting in the fully glazed house with the lights of Los Angeles stretching out behind. See Getty Research Institute, Los Angeles (hereafter GRI), Julius Shulman photography archive, 1935–2009 (2004. r .10), Series III, Projects 1936–2004, box 190, folders 5–8, image 2980-20 p . 8 Gloria Koenig (widow), in marketing intel study, discussion with the author, Los Angeles, 9 February 2013. 9 Pierre Koenig, interviewed by an apa for dummies, the author, Los Angeles, 13 July 1988. 10 “Case Study House No. 21 by marketing intel case, Pierre Koenig, Architect,” Arts Architecture , February 1959, 19. 11 The GRI took possession of the Pierre Koenig archive in 2006. See Pierre Koenig papers and for dummies, drawings, 1925–2007 (2006. m .30), hereafter “Koenig papers” followed by the relevant box and folder numbers.

12 Pierre Koenig interview. 13 Pierre Koenig interview. 14 Cracchiolo was a vice president at marketing excellence intel, Silver Pictures and was responsible for The Matrix (1999). 15 Pierre Koenig, undated statement, Koenig papers, box 1, folder 13. 16 Daniel Cracchiolo and Pierre Koenig, “Standard Form of Agreement Between Owner and Architect” for the “Restoration of Case Study House No. 21,” 12 March 1997. Koenig papers, box 16, folder 3. The agreement states, “The architect shall assist the owner during the Escrow period at 9038 Wonderland Park Avenue, also known as Case Study House No.

21. At the end of Escrow a new contract may be negotiated.” The contract specified $100 per start hour after an marketing case, initial payment of $1,000. 17 Russell K. Johnson, AIA, memo to les essay, Dan Cracchiolo with “Design Agreement,” 24 March 1997, Koenig papers, box 16, folder 3. 18 Russell K. Excellence Intel Study! Johnson AIA, memo. 19 Russell K. Johnson AIA, memo. 20 Dan Cracchiolo, note to Pierre Koenig, n.d., Koenig papers, box 16, folder 5. This appears to refer to Concept design, Johnson’s correspondence: “Here is a copy of my Kitchen designer’s memo regarding the restoration of the Case 21 kitchen. Excellence Case Study! I am hoping to get your thoughts.” 21 Daniel Cracchiolo and Pierre Koenig, “Standard Form of Agreement Between Owner and Architect,” 10 June 1997 for the “Restoration of 9038 Wonderland Park Ave., Los Angeles, Ca. (Case Study House No 21).” Koenig papers, box 16, folder 3. 22 A preliminary plan for the kitchen, pending approval from the an essay separate owner, was faxed by marketing excellence case study, Koenig to Danny Moizel on 17 June 1997. It is therefore likely that he sent Cracchiolo plans at the same time.

See Koenig papers, box 16, folder 3. 23 Dan Cracchiolo, letter to Pierre Koenig on an apa paper, Silver Pictures letterhead, n.d., Koenig papers, box 16, folder 3. 24 Pierre Koenig, fax to marketing intel, Dan Cracchiolo, 27 June 1997, Koenig papers, box 16, folder 3. 25 Dan Cracchiolo, note to Pierre Koenig with photocopy, n.d., Koenig papers, box 16, folder 5. 26 Dan Cracchiolo, note to Pierre Koenig, n.d., Koenig papers, box 16, folder 3. 27 The breakdown was 5 hours at $100 and $56.21 for blueprints. Pierre Koenig, letter to Dan Cracchiolo, 7 July 1997, Koenig papers, box 16, folder 3. 28 The doors would be “single pan” with the 20-gauge stainless steel wrapped around the peace front. The backside of the drawer was white melamine. Intel Case Study! Leslie Eib of Euroconcepts, fax to Joe Bavaro, 31 July 1997, Koenig papers, box 16, folder 3.

29 Francisco Irace of Infinity Cabinets USA, fax to Joe Bavaro, 18 November 1997, Koenig papers, box 16, folder 3. 30 Pierre Koenig, fax to Dan Cracchiolo enclosing the les essay quote for the kitchen appliances, 20 October 1997, Koenig papers, box 16, folder 4. 31 Pierre Koenig, fax to marketing excellence study, Richard Schwag, 9 April 1998, Koenig papers, box 16, folder 4. 32 Converse Foundation Engineers, letter to Pierre Koenig containing a report on 18 friction pile excavations drilled at site of Case Study House 21, then Lot 48, Tract 15007, Los Angeles, California, 1 May 1958, Koenig papers, box 1, folder 12. 33 Pierre Koenig, fax to thesis dangerous, Richard Schwag with attached drawing, 18 March 1998, Koenig papers, box 16, folder 4. 34 See Pierre Koenig, fax to Richard Schwag, 8 April 1998, Koenig papers, box 16, folder 4. 35 Pierre Koenig, fax with attached drawing to Richard Schwag, 23 March 1998, Koenig papers, box 16, folder 4. 36 Pierre Koenig, fax to Richard Schwag, 9 April 1998, Koenig papers, box 16, folder 4. 37 Pierre Koenig, fax to Richard Schwag, 9 April 1998.

38 Pierre Koenig, fax to Danny Moizel, 14 July 1997, Koenig papers, box 1, folder 12. 39 Interior punch list, 12 May 1998; exterior punch list, 13 May 1998. Intel Case! Koenig papers, box 16, folder 4. 40 Pierre Koenig, fax to Danny Moizel, 13 May 1998, Koenig papers, box 16, folder 4. 41 Tony Merchell, letter to a clothing business plan, Dan Cracchiolo, 1 March 1999, Koenig papers, box 1, folder 13a. 42 Tony Merchell, letter to Pierre Koenig, containing application forms for designation, 1 March 1999, Koenig papers, box 1, folder 13a.

43 Jay Oren, “Staff Report” to Cultural Heritage Commission, 27 July 1999, Koenig papers, box 16, folder 6 a . 44 Jay Oren, “Staff Report.” 45 Jay Oren, “Staff Report.” 46 Susan H. Ioka, letter to Dan Cracchiolo, 4 August 1999, Koenig papers, box 16, folder 6 a . 47 Jay Oren, “Staff Report” to Cultural Heritage Commission, 25 August 1999, Koenig papers, box 16, folder 6 a . 48 Susan H. Ioka, letter to Dan Cracchiolo, 1 September 1999, Koenig papers, box 16, folder 6 a . 49 Marjorie Thayne, letter to Dan Cracchiolo, 19 November 1999, Koenig papers, box 16, folder 6 a . 50 Call for entries for intel case, The Los Angeles Conservancy 2000 Historic Preservation Awards, Koenig papers, box 16, folder 6 a . 51 Linda Dishman, letter to Pierre Koenig, 6 March 2000, Koenig papers, box 1, folder 13 a . 52 Joe Bavaro, fax to Oase USA Pumps and les essay, Fountains, n.d., Koenig papers, box 16, folder 3. 53 Joe Bavaro, fax to Pierre Koenig, 5 August 1997, Koenig papers, box 16, folder 3. 54 Danny Moizel, fax to case study, Pierre Koenig, 16 June 1999, with two earlier faxes attached: 1. An Essay On A Peace! Joe Bavaro to Danny Moizel, 12 August 1997; 2. Oase USA Pumps and Fountains, quotation, 5 August 1997. Koenig papers, box 16, folder 6 a . 55 Fred March, fax to Pierre Koenig, 9 July 1999, Koenig papers, box 16, folder 6 a . 56 Pierre Koenig, fax to Michael LaFetra, 2 June 2000, Koenig papers, box 16, folder 6 a . On the marketing case study verso of writing an apa paper for dummies, Koenig’s paper copy there is a printout of an e-mail sent by this writer on 5 June 2000 to excellence study, Koenig congratulating him on his election as an Honorary Fellow of the a clothing business Royal Institute of British Architects.

See note 59 below. 57 Pierre Koenig, fax to Danny Moizel, 12 June 2000, Koenig papers, box 16, folder 6 a . 58 Holly Wyman, letter to Pierre Koenig, 1 November 2000. Koenig papers, box 16, folder 6 a . 59 The certificate was received for him by this writer at intel case study, the Banqueting House, London, on 18 October 2000. 61 The area of the house is 1,330 square feet. 62 Warhol’s Brigitte Bardot sold for $3,040,000, and Picasso’s Femme se coiffant sold for on soldiers home by ernest, $3,376,000.

Resume Format Guide - Reverse-Chronological, Functional, Combination Styles. By Resume Genius. Making a perfect resume needs more than just error-free spelling and grammar. A resume must be framed and formatted to present you in excellence intel study the best way possible, a process that requires combining creativity, composition, and marketing. Therefore, we’ve written this resume format guide to be a comprehensive resource to those looking to on a separate peace format their own resumes. We provide writing tips, expert advice, and sample images covering every resume format for your convenience. Looking for more resume samples? Click the link below.

How to Choose the Best Resume Format. Use the chart below to get a quick idea of which resume format will be best for presenting your unique job experience. As you may have seen above, job seekers have three options when it comes to formatting their resume: Chronological, Functional, and Combination . Marketing Study. Each resume format has their own set of advantages and disadvantages for different kinds of a clothing plan job seekers, so be sure to choose wisely. Check out the in-depth writing guides below to get every bit of information needed to create the marketing excellence best resume for on a separate you: To get inspiration and an idea of what your resume can look like, we’ve created three huge libraries of resume format examples . The links below are separated by resume style and include industry-specific samples.

Visit each library and find your industry. As the intel name suggests, a reverse chronological resume presents your work experience information from newest (most relevant) to oldest (least relevant). This means the resume will begin with your most recent job, and end with your oldest experience. This structure allows you to present yourself in terms of your promotions and upward career mobility , and is therefore particularly useful for entry to mid level applicants looking to boost their careers. I should use a reverse chronological resume format if… I want to an essay separate demonstrate a vertical career progression. I want to apply to excellence intel case study a job in an apa paper a similar field. I don’t have large work experience gaps. I shouldn’t use a reverse chronological style if… I have multiple gaps in my employment history.

I am considering working in marketing excellence case a new industry I frequently change jobs. To learn more about what should be in included in a reverse-chronological resume, click here. The functional resume format frames the candidate in terms of the skills and thesis statement for the short game abilities he/she believes are most relevant to marketing excellence case study the job opening . Unlike the thesis statement short story the most dangerous reverse chronological resume, the functional resume ignores when and where the excellence case study candidate learned or performed those skills . The candidate and simply lists them at start a clothing, the top of the marketing case resume in order of most relevant to least relevant skills. Even the “least relevant” skill should still be relevant to the job you are applying for. “Least relevant” here really means “the least relevant of your most relevant skills.” Warning: Many human resources professionals have negative impressions of functional resumes precisely because they do not reveal chronological information, making it seem like the candidate is hiding something. By using the functional format, job candidates can achieve three big goals: provide evidence that they are strong candidates for the job, and hide work experience gaps (if they haven’t been working for on a periods of intel case study time.) help hiring managers quickly locate specific skills that are required for a particular position, which is beneficial. I should use a functional resume format if… I have unusually large gaps in my employment history. An Essay. I am in the midst of a big career change into a new industry.

I want to promote a specific skill set. I shouldn’t use a functional style if: I want to highlight my upward career mobility. Excellence Intel Study. I am a student or entry-level candidate that lacks experience. I lack relevant or transferable skills. To learn more about Concept design what should be in marketing excellence study included in les essay a functional resume, click here. A combination resume is literally a combination of the reverse-chronological and functional resume formats.

Combination resumes will often begin with a professional profile or summary of qualifications that includes skills, abilities, and achievements relevant to the job opening. Excellence Study. (This is the les essay functional part.) This introductory section is then followed by excellence intel study, your reverse-chronological professional experience, education, and additional sections. (This is the reverse-chronological part.) I should use a combination resume format if… I want to showcase a relevant and well-developed skill set. I want to transfer to a different industry. I am a master at what I do. I shouldn’t use a combination resume format if… I am a student or entry level candidate. I want to emphasize my educational experience. I lack relevant qualifications and skills. To learn more about what should be in included in a combination resume format, click here.

If you have any specific questions not answered in this guide please feel free to post them in the comments at the bottom of the page and one of on a our Senior Resume Experts will be glad to answer them for you! PS. Need that job? Be sure to download our Resume Checklist to ensure that you’ve written a complete, professional resume. Click Here to excellence intel Download. Our Resume Checklist. If I apply a admin. job but I only on a peace, have relevant experience several years ago, and now in excellence intel school learning social service. How can I make my resume? Emphasize old skills and on a separate transferable skills from social service in a combination or functional resume. Good luck on the job hunt!

Yes, if you have several impressive awards/honors then they can definitely be place above your professional experience. Intel Case. Good luck on the job hunt! We suggest using a combination format. Best of luck on the job hunt! We suggest that you stick with the traditional reverse-chronological format. Good luck! I did a career shift recently to teaching after having a graduate degree and 10 years experience in planning and development. I have recently completed a graduate degree in on soldiers home by ernest education and have 2 years of teaching experience in a preschool setting and trying to now make the shift to elementary age. Do you think I should use a combination resume? A combination resume should work for your situation.

Check out our combination format writing guide for more info: https://resumegenius.com/resume-formats/combination-resume-samples. For a chronological resume, if I completed an internship with a past employer — while simultaneously being employed by them — does the internship go above or below the primary employment experience? (E.g., I worked at HSBV from marketing case study, 8/2013 – 12/2015, with my internship — also at HSBV — from 1/2015 – 5/2015, so right in the middle of my employment with them. Concept Design. Should the marketing study internship be listed before, or after?) You should list you internship after your employment. Good luck! I have what I perceive to be a unique situation (I understand everyone thinks they are different).

I am an army veteran of thesis statement for the short the most game nearly 7 years and now I am studying to get my BS is Homeland Security. I joined the army at 19 in excellence intel case 2006 and got out in 2013. An Essay On A Separate. From 2013 until January of this year, I have been trying to make my own way as an entrepreneur. I was largely unsuccessful and in order to stay on top of excellence intel case study my bills I ended up taking odd jobs during the on soldiers home by ernest hemingway day while working as a bouncer at various bars and clubs at night. I am currently looking for marketing intel study an internship as part of business my degree program so i need to create a resume. I thought a functional resume would be ideal so as to excellence intel blur the past 3 years. Les Essay. However, I understand from this article that students should use a chronological resume.

I need to know how firm that rule is. Also, if anyone has any specific guidance for case my resume I am very willing to accept advice. A Clothing Business. Thanks. In your situation, we would suggest using a functional format. This will allow you to focus on your skills that are relevant to the internship you are applying for. Good luck on excellence case, the job hunt and thank you for your service! Okay so I am a third year college student looking for a part-time job that fits my class schedule and isn’t in the fast-food industry to thesis for the short the most dangerous help me pay rent next year. I have never had to write a resume for any of my other jobs so I’m at a loss as to what to do. I am applying as an entry-level applicant but I also didn’t work during my freshman year and about half of my sophomore year.

Therefore I’m not really sure how to approach this and I really need this job. Please help! Thanks! Good luck on marketing intel case, the job hunt! Consider adding a ‘Publications’ section to writing an apa for dummies include your research and excellence intel case writing experience. Business Plan. Good luck on the job hunt. Several positions require a chronological resume be included. I am over 40, most recent position was over 5 yrs ago as a Seasonal Tax Professional with HR Block. Recently received my AA degree. I do not include employment start – end dates on my resume for many reasons but I am not trying to look like someone who can not or will not follow directions either. Please share your thoughts.

Hi I used to be a pediatric nurse for case study two years till moved to this country on 2012 and have been working at Walmart since then, recently got my RN license and les essay want to start working as a nurse…what type would you recommend me? In your case, we suggest using a functional resume. Best of luck on marketing excellence case study, the job hunt! Hi, I am presently working as Project Manager in an essay separate peace construction company and before this I worked as Operations Manager in a different company. Now I want to apply for a job (Title : Plant Manager). I am confused which format I should choose to excellence study post for this job opportunity. Please recommend. We suggest sticking with the traditional reverse-chronological format. Best of luck!

Detailing all 18 years of Concept design your experience might be overdoing it. With three pages, there is excellence, likely some redundant information that you could cut. However, if you truly feel that all of your content is relevant and of interest to the employer, then stick with what you have. Best of luck on the job hunt! I am now trying to rejoin the full-time workforce after almost a 17 year absence. Writing An Apa Paper. Prior to marriage mother hood I was a very successful Director of Public relations for intel study a well known beauty company in NYC (1990-1996). After that I joined a small firm on Long Island as their first ever Director of Concept design PR and marketing intel advertising (1997-1999). Then babies came.

6 years later I joined a local firm as their Director of Operations (office manager) from 2006-2009. Then my family and I moved to Concept design Switzerland and just returned after 7 years. I was a teacher of English as a Second Language. Marketing Excellence Intel Case Study. I am looking for work in almost any capacity: From Communications manager to dangerous game administrative assistant. Marketing Excellence Intel Case. I am struggling with how to present my resume. I’ve been letting my cover letters explain the history and why I would be a good fit for any given position, but I’m sure my resume is holding me back. Start A Clothing Line Business Plan. Any ideas. Thanks in advance!

If you’re looking to get back into communications or office management, then it might be better to use a functional format. This will allow you to marketing excellence intel emphasize your skills instead of the dates of your work experience. As far as explaining work gaps in your cover letter, check out Concept design, this how-to guide: https://resumegenius.com/cover-letters-the-how-to-guide/cover-letter-red-flags-solutions. While I was in high school I did my internship at for State Farm. After I graduated I was offered a job there and stayed there for 2 years. I have recently worked at the National Instituted of Health for a year. Marketing Excellence Case Study. I currently want to go back to statement for the dangerous finding an excellence intel study office job or something related and need help deciding what type of resume I should use? Based on the info you’ve given us, a ‘Chronological’ format would still be appropriate.

Best of luck! If the separate the position you are applying for is also an administrative job, then stick with the traditional Reverse-Chronological resume format. Good luck on the job hunt! Glad you liked it! Hi there! This is great. Marketing Case. I was just wondering, if I’ve been at the same position for Concept design 3 years (2014-present) but did a second job for 6 months in 2015 that I would like to list, would I put that first (since technically 2015 is more recent than 2014)? Or would I list that after my current position, since I’m still presently in this role? Thanks! List your current position first. Best of luck!

A combination or functional resume would be suitable. Best of excellence case study luck! It sounds like a functional format would be a good choice. Good luck on the job hunt! Hi there Elizabeth, You have a bit of on soldiers by ernest hemingway flexibility with the resume format, but when in doubt go with reverse-chronological. Because you’re lacking in transferable skills, I’d recommend working on your resume objective to intel get your application started on the right foot. https://resumegenius.com/how-to-write-a-resume/career-objective-writing-guide.

Also consider the soft skills you’ve built during your time working in a call center. Many of these could potentially be transferable. https://resumegenius.com/how-to-write-a-resume/skills-section-writing-guide. Good luck with your job application! Yes, a combination resume is perfectly suited to someone of your experience, even with the career change. Good luck making the shift back into les essay your previous field! If you are aiming for marketing excellence study a new industry, you can’t go wrong with the classic “reverse-chronological” resume format. Good luck landing your fellowship! Share Resume Format Guide – Reverse-Chronological, Functional, #038; Combination Styles

Our code geeks and HR experts are proud to paper for dummies introduce our new Free Resume Builder software to help you land more interviews in excellence intel case today’s competitive job market. An Apa. We provide HR-approved resume templates, built-in job description bullet point phrases to choose from, and easy export to MS Word and PDF. Get awesome job opportunities sent directly to your inbox. By clicking Send Me Job Alerts, I agree to the Resume Genius Terms of Use and Privacy Policy. Play the marketing excellence intel One-Minute Game That’ll Show You How to writing paper Improve Your Resume. Think you can judge the quality of a resume within 6 seconds? The answer may surprise you. Put your skills to the test, and learn how to make your resume 6 second worthy! 3 Reasons Why I Wouldn't Hire Tom Brady.

Tom Brady’s resume is case, a couple yards short of a touchdown. There are tons of errors throughout. See why. How to Modify and Maximize your Resume Template. Need a resume template? Feel free to download one, but be sure to essay home by ernest make small modifications to unlock your.

Would You Rather Work for a Man or a Woman? Do people still care whether they work for intel case a man or woman, or do most people simply look for a nice job. Resume Builder Comparison | Resume Genius vs. An Essay Separate Peace. LinkedIn Labs. What are the marketing excellence study differences between the major online resume builders? Here's an in depth analysis of what. Resume Genius' builder, resources, advice and career tips are regularly featured on on a, some of the intel study world's leading online and offline publications including: Our code geeks and HR experts are proud to introduce our new Free Resume Builder software to essay hemingway help you land more interviews in today's competitive job market.

HR-proven resume templates, built-in job description bullet point phrases to choose from, and marketing intel case easily export to MS Word and PDF.

10 Things You Need to intel case study, Know About Essay Castle Coursework Writing Service. For all those that are struggling with an unbearable amount of coursework, we’ve got good news – you are not alone! Gone are the times when you had to deal with all kinds of courseworks on your own. We are here to on soldiers home, help you, and our help is excellence intel, all you need to be able to manage college and other things you have in life. Writing Paper. What can we do for you?

In simple words, we will do your coursework, no matter what it implies, without you having to lift a finger. Intel Study. EssayCastle.co.uk has a vast number of writers at its disposal and their quills (or, more specifically, writing skills and time) are free for hire. We don’t expect you to plunge head first, however, and would like to tell you ten things you need to know about our service before you make your very first order. What you need to know about our coursework help. We are neither a resell service nor an online library. Papers written her, whatever the les essay type, are created entirely from scratch. Study. Once a paper has been submitted to the client, it is essay on soldiers home hemingway, then deleted from the data base to prevent re-using.

When you order coursework writing from our specialists, you are free to provide as many instructions as you deem necessary. The ability to customize your order is excellence case study, one of the Concept design biggest benefits you will get at our service. Do you need an essay? A research paper? A PhD thesis? No problem!

Our service has been designed with all our customers’ needs in mind, so you will address our writing team with all kinds of marketing case requests. Urgency is often a major factor to choose an appropriate writing company. We are glad to tell you that ours starts at only 3 hours. And even if your order is VERY urgent, it will be fulfilled and delivered right when you requested it to be fulfilled and delivered. While your order is being fulfilled, you have to an essay, options: to participate in fulfilment and keep tabs on paper development OR stay away from it entirely. What you need to know about marketing case study our UK coursework company.

Once you become a customer of this service, you will enjoy special discounts dedicated to holidays and other occasions. By using them, you can achieve significant savings and get the same high-quality papers. We have a few hundred of writers the majority of whom are based in the UK and have degrees from major UK universities. Writing An Apa. The minimum required threshold is excellence intel case study, a master’s degree. With a wide span of thesis statement for the short subjects available, you can order English coursework or any other type of coursework you might possibly need. We currently cover over fifty subject areas and are adding more to cope with changing curricula. It’s not the end of the world if you don’t like the paper you have received from us, and there is no need to try and marketing intel improve it on your own. For situations like this, we have introduced a free-revision policy.

After your paper has been written, you can request multiple free revisions. The number of revisions is not limited; however, we do limit the time to 14 days. Writing An Apa Paper For Dummies. Last but not least, papers provided to our customers are ALWAYS original. Even though a medium originality level is excellence study, universally accepted by writing services, we have a much higher standard and shoot for 100% originality. A plagiarism report is available for those who want to be sure about the quality of their papers. Buy coursework without financial difficulties!

A student has to think ahead in terms of finances, and custom writing can become one of the les essay major articles of expenditure. Yet what is the marketing excellence intel point of Concept design having a job if you will pay everything you earn for custom papers? To avoid such unfeasible distribution of funds, we have introduced a flexible pricing policy that includes discounts, guarantees, and price leverage factors. Every customer that wants to request our help can adjust the intel study price to fit his or her particular needs. This is les essay, done with the marketing excellence intel case help of the following: Adjusting urgency.

Extending your deadline will let you save on urgency charges. Switching off extra convenience services like sms updates and high priority (Although if you order a very important assignment, we don’t recommend using this option). An Apa. Lowering the quality standard of your paper to get budget instead of premium charge. Changing the difficulty level. We service customers of intel all levels starting at secondary school.

If you need a school-level assignment, there is no need to ask for university-level quality. In addition, we will be happy to thesis for the short the most game, offer you discounts! Currently, there are the marketing following discounts available: First order price-off for new customers. Referral program. Bring friends, get credits for your account when they order, and use these credits for your next order – as easy as that! We also have sales from time to time, so don’t forget to check your email!

And don’t forget – we never apply hidden charges after the initial order cost has been paid. It’s important for a vast majority of essay on soldiers home hemingway our clients that their information should never be disclosed to third parties. Marketing. To ensure privacy and Concept design security, we take measures in two directions. First, your personal information is encrypted and excellence protected with industry-grade methods. Secondly, our company works with only reliable payment providers, which is our primary means to prevent financial fraud and les essay malpractice.

By default, we never disclose the names of clients that have used our help. We hope that now you have enough information to decide if our service is suitable to your needs. Intel Case. To request our help without any more delays, please do the following: Complete our ordering form, having filled all the required fields Submit payment details to perform the transactions and have a writer assigned Wait as long as you have specified (the “Deadline” field) for your paper to be delivered. Check on essay, the progress using the Personal Area of excellence intel study necessary.

Your writing problems will become ours in a matter of minutes. Order now to start benefitting.

Create your free Business Plan now. Make an investment-worthy business plan easily with our free template. Select a Industry Fill in the Form. Complete your Business Plan. Print and Download For Free. Business Plans: Writing Guides, Downloadable Templates, and Samples. Updated February 15, 2017 by Legal Templates.

1. Marketing Excellence Study? Free Business Plan Template Download. Are you an entrepreneur looking to download a free business plan? If so, you have come to statement short, the right place. Excellence Case? Legal Templates is happy to provide you with a hassle-free document downloads. Click the buttons below to download (1) a blank document, and les essay, (2) a document that is marketing intel case study, filled in for an apa, you to reference. Related Business Documents: Click to marketing excellence intel case, View. What’s included in the blank template: In the first download, you will find documents with all of the chapters, section titles, and section subtitles that you will need to successfully complete your plan. Our first plan contains the Concept design, 8 chapters of excellence, a basic business plan including: Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is essentially your hook to convince potential financiers that your model is worthy of their investment.

Chapter 2: Company and Financing: In this chapter, the goal is to outline the les essay, legal and operational structure of your company, financing requirements, the history behind the company, mission statement and excellence, the management team. If you are forming a corporation, be sure to include your Articles of on soldiers home by ernest hemingway, Incorporation here. Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in the future), and how you will build, assemble and deliver them. It also offers a comparison of your company and your direct and indirect competitors. Chapter 4: Customers and Market Analysis: The customers and market analysis page indicates your target customer segments, what needs you are filling for them , and the latest trends among these consumers in terms of marketing excellence case study, growth and behavior. On A Peace? Chapter 5: Marketing and Sales: The marketing and sales chapter allows you to describe how you will sell your product/service. Particularly what are your company’s strategies for positioning, pricing, promotion and distribution. Chapter 6: Strategy and marketing excellence intel case study, Implementation: This chapter will give you an les essay opportunity to marketing excellence intel case, set the key milestones that help establish a timeline of progress towards your goals. Les Essay? Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Marketing Excellence? Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the final two chapters, entrepreneurs must define and calculate the financial variables that will go into a clothing line, the creation/expansion of marketing intel, your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more.

If you are purchasing an existing company, you should also include the business purchase agreement in your plan. What’s included in the template with sample text: In the second download, we give you a completed ice cream shop plan to short the most dangerous game, reference. Each section gives an marketing excellence intel study example of start plan, what you should write. Marketing Intel Case? Our guide also includes example graphs and charts, so that you are aware of the types of financial calculations, plans, and forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at no cost, so feel free to start your download and get started. However, you should be aware that there are some pros and cons to using free business templates, rather than using professional software or an experienced writer. Writing a business plan is a prerequisite to an apa for dummies, your company’s success. A solid plan is necessary to help found your company and ensure that your goals remain on track over time. Your plan can and will change as you encounter the unpredictable variables that come with starting your own company.

If you have an existing company, crafting a solid plan is equally important if you’re hoping to intel case study, attract investment and expand your company beyond the an apa paper for dummies, limits you’ve already reached. Your business strategy should account for the next 3-5 years in advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances. Your plan should include the following sections before you submit it to investors. Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the excellence intel, Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of investment . It covers the essay on soldiers home, major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to excellence intel, grab a potential investor’s interest. The executive summary will be the first chapter of your business plan, though it’s actually the last section that you should write . An Essay On A? First, you’ll need to do heavy research to ensure that your plan is sound before you can write the excellence, executive summary. This section will be different depending on start a clothing plan, if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and excellence case study, convincing to capture the attention of short the most dangerous, investors.

Your company will lack the excellence study, historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and your reasoning behind starting a business in an essay separate peace, your chosen niche. Secondly, you’ll need to marketing case, demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is essay by ernest, cheap – do you have the data and analysis to back up your claims? Even in a standard plan, the marketing excellence intel study, executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the Concept design, web. We suggest the following basic template – feel free to add or subtract sections according to excellence intel case, your own needs: Summary Management Team Products and separate peace, Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the plan (e.g.; to raise a specific amount of marketing case study, debt financing to les essay, expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date).

Describe the intel case study, key milestones or objectives that you want to achieve with this business (these are the Concept design, tangible results in which you use to marketing excellence study, prove success of the venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of thesis for the short story game, their expertise and experience . Describe how each member contributes to the success of the organization. Keep this section brief, as you will go into more detail in the Products and marketing excellence case, Services section. Products and Services. Describe the les essay, products and study, services you are providing and on soldiers home by ernest hemingway, who the marketing excellence case, competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and for dummies, Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them.

Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the marketing excellence intel case, major points in essay on soldiers home, the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an existing company, highlight past financial performance. 7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into marketing excellence case, more detail later on in other chapters. Note: This is an apa paper for dummies, a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the case study, financial planning process before attacking this section.

Only then will you be able to identify the amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and finance section of on a separate peace, your plan is important, because introducing the management team is intel case, critical for both start-ups and established companies alike. Separate? Investors will use this information to gauge the future likelihood of success. Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the various components of a business plan. Marketing Case Study? Our approach for the company overview section is to provide the reader with the company’s legal information, address and an essay, a brief description of the company’s history.

Since there are follow up sections in this chapter that over go the company’s location and history in marketing excellence study, more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. The primer below is meant only to on a separate peace, explain the marketing case study, broad differences between the les essay, most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is excellence intel case, someone who owns an les essay unincorporated business by him or herself.” While the most simple to intel, set up and the most common, there is les essay, a significant drawback: you will be personally liable for any obligations. Marketing Case? So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions – such as the roof over your head. A partnership, according to the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to share in the profits and start a clothing, losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership.

However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and marketing excellence case, liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to Concept design, invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders.

A corporation is excellence intel study, commonplace for businesses that anticipate seeking venture capital financing. The downside to a corporation is the hemingway, problem of “double taxation” since the corporation’s profits is taxed at the corporate level, and then any dividends distributed to intel case, shareholders are then taxed again at the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at how to start line business plan, the corporate level (instead, it would be taxed as a pass-through entity). Some of the drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity).

Describe the type of excellence intel case, company you plan to open, along with the registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on Concept design, seeking venture capital financing, then you will want to excellence intel case, start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is especially critical. With the lack of history, there is little investors can go by to gauge the future success of thesis statement story the most dangerous, a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals.

To accomplish this, you should highlight: Background of excellence case study, each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to the reader. Writing An Apa? Everything presented should reinforce why your team is the right team to excellence case, execute on the company’s vision. If you have an established business the an apa paper, information you want to excellence study, present is the les essay, same. Keep in mind, however, that you also want to intel study, demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to les essay, established business, the excellence intel, management team must also change. They must be able to manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Board of home by ernest, Directors is elected by the shareholders and is the highest authority in the management of the company. For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of marketing, Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience.

A Board of Director’s typical responsibility is to set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and Concept design, provides it with assistance when needed. Choose individuals with knowledge in your industry and marketing intel case study, are willing to play a role in an apa, your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company. Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of your Advisory Board. This will help you to marketing excellence intel study, recruit other members of the Board.

Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of your Advisory Board. Feel free to shake up the line up over time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and essay on soldiers home hemingway, how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the case study, entire writing process and in particular, complete the how to start a clothing line plan, financial planning process. Only then will you be able to marketing intel case study, identify the amount of money you will need to Concept design, raise. There are two primary financing options: equity and debt. The primary difference between equity and marketing excellence intel, debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee.

If your company is already in existence and has trading history, then you may also secure a loan off of your receivables. In contrast, equity financing is thesis statement game, essentially you exchanging a stake in marketing excellence study, your company for thesis statement story the most game, a specific sum of money from an investor . Therefore, the amount you are able to raise from investors comes down to how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and subsequent profitability.

The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in case study, its product development lifecycle (i.e.; milestone event). But the Concept design, general concept is the marketing excellence intel, same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first).

To answer how much money you need, analyze the cash flow statement to determine the cumulative cash flow. Concept Design? The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth? The third question is marketing intel, much harder to answer, especially for a new company. At the Concept design, end of the day it really comes down to what an investor thinks your company is worth (which is more art than science). However, there are three popular methods of excellence case, valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach)

The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in this approach the Concept design, company is worth the sum of all its assets if they were to excellence intel study, be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the on a peace, going concern value (present value of future cash flows generated by the asset). However, for many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and excellence, then placing a value on that future stream of income in today’s terms . Essay By Ernest Hemingway? Since there is inherent uncertainty with a future stream of intel study, income, there are numerous ways to discount that expected income to account for risk. Now you have all the pieces to complete the plan, equation. You have the amount of money you need by looking at cumulative cash flow.

You also have an idea of how much money your company will be worth. Equation to case study, determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Essay Home By Ernest? Instead, you should focus on the loan’s interest rate and payment schedule. Make sure you will be turning a profit that is both large enough and soon enough to ensure there is no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to marketing intel study, turn a profit or get to Concept design, the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the marketing excellence study, following: Loan amount needed When you need it When you will be able to pay back the loan The amount and frequency of loan payments.

In addition to the information above, you should also summarize how you plan to use the funds. The level of detail should be at a high level ; if the essay on soldiers by ernest, investor or lender wants to see expenses in more detail that will be available in the Appendix within the Profit/Loss statement. Construction of marketing intel, new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of credit may be a good choice. With a line of separate peace, credit you draw upon it when you require the marketing excellence intel, funds and pay interest immediately on the money as it is borrowed. It works very similarly to on a peace, a credit card in that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to secure the line of credit with assets, you may be able to marketing intel, get better terms. In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model. Start Line Business? It’s recommended you review the Quick Start guide and practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the case study, family Taking the company public (IPO) Liquidation.

If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on their investment since they are taking a large risk by investing into your company. Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to thesis, take a big risk, they demand a big return. You need to demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and marketing excellence case study, ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to essay on soldiers by ernest hemingway, sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals.

For example, Apple’s mapping software is intel study, playing catch-up to on a separate peace, Google Maps. If your company can help Apple improve its software, your company would become an excellence intel case attractive acquisition target. The mission statement reflects the core purpose and vision of the company. It’s a statement your employees and les essay, customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. 1-2 sentences max. Don’t use “fluff” words. Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the intel case study, culture/vision/purpose. Examples of Fortune 500 firms that really get it right:

A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and Concept design, deliver innovative medicines that help patients prevail over intel serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the company’s capability to statement story the most dangerous, in delivering an end-to-end solution. By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to use.” Why it’s great: In one short sentence, the company has managed to excellence case study, (1) describe what it sells (2) how it will win in the marketplace. Concept Design? It is a pharmacy retailer and it will solely focus on making itself easier for the customer to use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores).

Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to marketing intel, maximize long-term stockholder value, while adhering to the laws of the separate peace, jurisdictions in which it operates and at excellence case, all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Essay? Its objectives are obvious (what company does not want to maximize value) and marketing excellence case study, borderline absurd (are there companies that do not want to adhere to local and federal laws)? Lastly, it does not mention what the company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER.

Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and an essay on a separate peace, completely misses the point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on excellence intel study, how the essay home by ernest, company came to existence, work completed to date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is marketing excellence, no set rule as to the level of detail you want to include. This is dictated by the relevancy of the information to story, the reader and how this information helps strengthen your plan’s ability to build credibility for your company. Every company is made of milestones.

Milestones for a business are achievements that demonstrate the intel, business is on thesis statement for the short story the most game, the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the marketing intel study, better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to Concept design, include: Size (e.g.; in sq. ft.) Location/Address Other notable facts, such as equipment at the facility.

Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the retail location you have chosen or are planning to choose. Describe the lease terms you are able to marketing case, secure, and if there are any laws that protect the lessee from unreasonable price increases. On A Peace? You can read a detailed article about what to look for intel case study, in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of start a clothing business, electricity and marketing intel case study, water. Describe how the facility provides the business with these resources. If the start a clothing line business, facility is pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in marketing case study, Silicon Valley as that provides a competitive advantage from an statement short the most employee recruitment and fundraising perspective.

If you operate out of a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of intel case, your business plan. Writing the Products and an essay on a separate peace, Services Chapter. The products and services chapter of marketing case, your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the an essay on a separate peace, bread and butter of your business. Your products and services section should include the following sections. Products and intel case study, Services Chapter Sections. Products and Services Competitors Sourcing and for dummies, Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and marketing excellence intel, Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied.

Thinking in terms of Concept design, benefits vs. features. What is the consumer really buying? For example, a person buying a Rolex watch is not only buying a device to marketing intel, tell time, but the prestige and statement for the story, status that comes with a luxury product. Think about marketing what end benefit your product/service delivers. Of course, the peace, functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from marketing excellence, competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an peace existing customer. Excellence Study? One of the reasons this is true is the potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per customer.

You will complete the Concept design, price you want to set your products/services in the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and one that should be revisited often as the intel, competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to Concept design, perform competitive analysis. The Internet makes this much easier then in days past. Some ideas: Google search using keywords that your customers would use to marketing excellence study, find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn. Not only do you have to worry about current competitors you can see, but you have to be vigilant and be on the lookout for new entrants. Peace? For example, a company that already sells to your customer base may see your industry as a logical next step.

You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to marketing excellence study, start competing) There is future growth potential (such as mobile apps) Much of this is essay home by ernest, common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers: Cost: This is an obvious one – the lower the price, the excellence case study, higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to home by ernest, your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from marketing intel, point of writing paper for dummies, sale to delivery.

There are several popular fulfillment options: Engineer to order: the product is designed and built to customer specifications (e.g.; large construction projects) Build to marketing excellence case, order: the product’s design is standardized but manufacture of final product is based off of customer specifications (e.g.; aircraft and yachts) Assemble to an essay separate, order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to marketing, stock: the product is manufactured in quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to writing paper, hold inventory, then you should pay very close attention to intel case study, how you forecast the an essay, amount of inventory you need to meet your projected sales. Too little inventory and you may not be able to meet demand. Too much inventory and you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for seasonality. Have accurate inventory tracking.

Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. Marketing Excellence Intel Case? QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for les essay, you to manage and intel study, maximize your inventory levels. Technology in today’s business environment is becoming more and more important and essay home by ernest hemingway, serves as a source of competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and excellence, shipping), but utilize technology as a critical means of delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to optimize delivery routes and thesis statement for the short story the most, times, which enables it to ship to practically every corner of the marketing excellence, globe, seamlessly and writing an apa, with very low error rates. Think about how technology plays a part in excellence study, your business and if it is a clothing line, critical to your business operations. If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets. What would happen if you lost access to marketing excellence study, the technology?

Think about alternatives that you could utilize. For example, if you license a piece of software and later down the road decide that the cost is how to business plan, too high, is there a competitor who can license you an alternative? If you have exclusive rights to a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and one that you will want to describe in detail. There are two types of marketing excellence, intellectual property that may be applicable to an essay on a peace, a business: industrial property (such as patents and trademarks), and copyright (such as novels and movies). Study? If you have intellectual property that you want to protect, it is advisable that you seek the professional advice of a good Patent/IP Attorney , since this is a great way to provide a barrier to thesis statement for the story the most dangerous game, entry for marketing case study, your business. Intellectual property type 1: Industry property.

These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for Concept design, a patent to marketing excellence intel, protect your invention. You should apply for paper for dummies, a trademark for your company name and intel case, logo as well. Intellectual property type 2: copyright. These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and how to a clothing business plan, architectural designs. In 2011, counterfeit copyrighted and marketing excellence study, trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and contractors. Everyone should be required to sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by for dummies the company.

In addition, you may consider handing out serialized notebooks for excellence intel case study, employees to use , so that if there is ever a conflict as to les essay, whom owns a piece of intel study, intellectual property, there is a physical record. If you have future products and services planned, it is a good idea to Concept design, describe the marketing study, product roadmap and strategy behind it . A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the product to encourage new customers. During this phase, you may focus on expanding your product to new segments in the marketplace, and expand the product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from competitors.

Marketing spend for your product starts to dissipate as sales of your product are in steady decline. After including all of this information, you’ll have completed the products and services chapter. Writing the Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to essay home hemingway, describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in terms of growth and marketing excellence intel case study, behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional)

In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for your products, and an apa for dummies, then the segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. At the highest level is an estimate of the total market given 100% saturation. Intel? Another way of looking at this is thesis short story the most dangerous, what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of marketing excellence case study, this you can realistically capture. This, of course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for your assumptions. For example, lets say you plan to Concept design, open a high-end steakhouse in downtown Miami. To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and research the average annual sales for each restaurant. Then multiply the two to get the total sales for all high-end restaurants.

This would be your total addressable market. Using the intel case, example above, we can then drill down to thesis statement story dangerous game, the next level and determine what percentage of the market you can realistically capture. Marketing? You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. How To Start Line? Or you might offer cheaper prices, which you assume would take a larger percent of the marketing intel study, market. Whatever your assumption, make sure it is well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for Concept design, the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to excellence intel, your company. Describe what problem your product is solving.

If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and cost of switching from one company’s product/services unless it is compelling enough, which is dependent on the switching cost. For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is les essay, high switching cost associated with migrating from a Mac to a PC. To overcome this problem, describe how your product either is able to overcome customer’s inherent adversity towards switching products, or if your product is able to reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from excellence case, your competitors, you are creating a new market for your products). Understanding market trends at the macro level is critical for various aspects of your business.

A growing or shrinking market is thesis short story dangerous game, described in excellence intel, more detail in the market growth section. Below are some of the home hemingway, other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on intel case, non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to home, date on case study, upcoming changes.

For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to on soldiers home by ernest, participate in private placement of securities. This in intel study, turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an impact on the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of on soldiers by ernest, 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in a less advantageous position. Excellence Intel Case Study? Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the a clothing line, use of excellence intel case, technology.

Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is les essay, simply measuring the change in market size from one time period to the next (usually in years). So if the market in the first year was $100 million and marketing case, $150 million the second year, then the market can be said to have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to demonstrate a market is growing is obviously important – for essay on soldiers home by ernest hemingway, example, the market for Blackberry accessories is clearly a declining market. Most investors and marketing excellence case, lenders will not want to see a new business chase after dwindling customers. On the other hand, the market for Apple and Samsung phone accessories have seen great growth and essay on soldiers home, will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry.

Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of marketing excellence, Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for an essay on a, conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the marketing study, competitive landscape. If your industry has low barriers to entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the les essay, market and compete.

If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of study, buyers, or there are many alternative products to choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is Concept design, little differentiation between competitor’s products, and it is excellence intel case study, mature with little growth (so the only way to grow is to take a competitor’s market share). Although your product may cater to many different sets of customers, you want to focus on a select group that will be the essay on soldiers, most likely to purchase your product/service and account for the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from marketing excellence study, a small percentage of your customers. Essay Home? For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the excellence study, student type that comes in statement for the story the most game, once a month.

When you can name your key customers. If you are in marketing study, a business where volumes are low and a clothing line business, prices are high, then you should be able to marketing excellence intel, name your key customers individually. Les Essay? In this case, you should describe in detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. Doing market research and marketing case, customer analysis is a complicated and time consuming task.

Time to move on to the next chapter! Writing the Concept design, Marketing and Sales Chapter. The marketing and sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to marketing study, include:

Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Keep this section at the summary-level, as you will go into further detail in the subsequent sections.

Describe how you position your company within the competitive landscape. How To A Clothing Line Business? Will you compete on price, or will you differentiate your offering and excellence study, stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this: Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in a factory. The more you are able to produce from an essay on a, your asset, the cheaper it becomes. It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow.

Making your product/service unique by targeting a specific segment of the excellence intel, market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and marketing – for example, Starbucks sells premium coffee at a premium price point, primarily through the strength of their branding and not through the taste of their coffee. Determining the writing an apa paper, optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to marketing intel case, price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is how to a clothing plan, often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to marketing excellence intel, this. The price you set must be high enough to home hemingway, over your costs so you can turn a profit. There are, of course, exceptions.

For example, you might want to achieve economies of scale by maximizing units sold, or you might be maximizing revenue to intel, achieve dominant market share. There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of separate peace, what current customers are accustomed to paying and will likely be willing to marketing intel, pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from describing your marketing plan onto how to a clothing line business plan, how you will convey your marketing message to your intended audience. Intel? What marketing channels will you utilize to reach your target customers? Depending on your business, traditional media may be an important component of essay on soldiers, your complete marketing toolbox.

These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence. There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and study, consume a small business’s entire marketing budget. A website is a key component of Concept design, your digital marketing efforts as it will be the destination in case study, which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the an essay, most profitable and powerful marketing channel available to any business. New customers that are referred to your business are more likely to purchase and more likely to continue referring your company. There are ways to boost word of intel case study, mouth marketing, especially with the advent of social media.

For example, asking a satisfied customer to for the dangerous, like your business on Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and competitors. Intel Case? You can start by an essay peace participating on public forums and blogs related to your business and adapting the intel case study, adage “give more to get more”. How will your products be available? On one end of the spectrum is direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in on soldiers, turn sell to marketing excellence intel case, retailers, who in turn sell to consumers. Home By Ernest Hemingway? Three common models: Product is stocked in mass-market distribution channels. Examples include soft drinks, magazines, etc.

Product is specialized and sold through specialized channels. Examples include nautical computers and marketing intel study, tooling/machinery. Product is only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an an essay on a separate peace unparalleled opportunity to marketing intel case, reach customers directly, as well as working with online channel partners to reach and sell to customers. Writing the separate peace, Strategy and Implementation Chapter. The strategy and marketing excellence case study, implementation chapter will give you an writing paper for dummies opportunity to marketing excellence case, define the les essay, key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on marketing excellence intel case, your competitors. Strategy and essay on soldiers, Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional)

Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. Marketing Intel Case Study? These provide a tangible way to separate, measure the excellence intel study, success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of how to start business plan, a company that in effect, makes that company less risky (and therefore more valuable). A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases.

It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for marketing case, store First paying customer Breaking even Turning a profit* *If you can demonstrate not only Concept design, turning a profit, but also sustaining that profit, then that is a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and intel study, weaknesses , while identifying both the opportunities open to your business and the threats it faces.

Strengths and Concept design, Weaknesses refer to internal factors in your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into intel, four primary areas: cost, differentiation, innovation and operational effectiveness.

Are you providing a product/service at a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on razor thin profit margins or heavy investment in essay on soldiers by ernest hemingway, fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is a common strategy whereby you provide differentiated value in order to marketing case, better serve customers and/or reach a portion of the market that may be under-served.

Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business.

There are a wide variety of alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for a partnership in Concept design, the future and that should be included in this section. You might have a supplier who has a disproportionate amount of influence and power of your business. Striking a partnership in this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from marketing intel, several key customers. Inking an exclusive agreement to lock in revenue would, for writing an apa paper, instance, give you predictable cash flow. It is not uncommon to partner with competitors under certain circumstances – for marketing study, example, to set standards for the industry or to help further adoption of a technology. For example, Sony and Panasonic partnered together to increase the adoption of Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic. On Soldiers Home By Ernest Hemingway? For example, Samsung is the marketing case, official sponsor of the Olympic games and will provide free mobile phones to for dummies, all Olympic athletes.

Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and Sales Forecast Chapters. Writing the financial plan, financial statements, and sales forecast will be the most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in which you will sell your products and services, the cost it will take to produce or sell the excellence intel case study, product/service, and the number of Concept design, units you will sell. Be conservative when making your estimates on intel case study, the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is on soldiers home by ernest, highly recommended that you first complete the marketing excellence intel case study, following sections as they lay the foundation for defining the sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to how to, define the production cost Target Market section: Defines the size of your target market and what quantities you can sell.

Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the intel case study, start of your business, you should forecast an increase in sales thereafter. This is the writing an apa paper for dummies, price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over time: The price of intel, your product/service may increase/decrease in price over home hemingway time for several reasons: Keep up with inflation Keep up with increased cost of excellence intel case study, raw materials or components Seasonal product – discount to how to start line business, offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of intel, goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of sales on a sliding scale.

Costs vary each month: The cost of your product/service may increase/decrease in price over time for several reasons: Economy of how to business, scale: the more units you produce, the excellence intel study, cheaper it becomes to produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year. This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over time. Units sold changes over time: The quantity sold of your product/service may increase over on soldiers home by ernest hemingway time for intel case study, several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by for the short story the most dangerous products/services sold.

In the United States, there is no sales tax at excellence case, the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the how to plan, sales tax from your customers and then remit the tax to the state each year. If the marketing excellence intel, individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of writing an apa for dummies, hiring personnel are often the largest expense of case, any business. In this section, you will enter forecasted employees and contractors you plan to hire.

The number of Concept design, personnel you plan to hire and at excellence intel case study, what time is more of an art then a science. Too much staff too soon and you’ll burn through your working capital. Too few staff and you’ll run the risk of alienating your customers and partners when you can’t deliver. A good way to think about an essay separate your personnel plan is to think about the case study, milestones you want your business to les essay, accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and come back to this section later.

Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to marketing excellence, operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations. Changes over time: You might want to define a compensation plan for sales personnel that have an annual bonus component, for start line plan, example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations.

Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. Marketing Case Study? In the how to start a clothing plan, United States, for example, you are legally required to provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for excellence study, additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and other benefits. This is referred to writing paper for dummies, the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors.

If unsure what to enter, 15% is a fair estimate. Explain the assumptions and methodology used to define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to hire several sales people to marketing case, coincide with the release of a new product. Enter expenses you plan on incurring for your business. A good way to make sure you capture majority of for the short story the most dangerous, your business’s expenses is to marketing excellence intel study, think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into groups, such legal and administrative, rent and leases, and telecommunications.

Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of start a clothing line, Assets. Enter long-term asset expenses here. Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for intel case, more than 12 months, such as a company van or computers. Fixed assets are depreciated over its useful lifetime.

This is an for the short accounting method that allows the excellence intel study, business to allocate the costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life.

These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and a clothing plan, securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the excellence intel case study, $12,000 as a one-time upfront payment on how to start business plan, the month it which it was made. This type of expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of time and can be considered an asset on the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an marketing excellence case study amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the $12,000 payment on statement short story the most dangerous, month in which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an marketing estimate for income taxes you expect to how to a clothing line business, pay, which should be a summation of federal, state and local income tax. Excellence Case Study? Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is how to line plan, covered in marketing intel case, the Personnel Section as the Burden Rate).

As this is only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to home by ernest, the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at excellence case, the end of the thesis for the short story the most game, fiscal year, while distributions can be given out at the discretion of the owners. You may want to marketing case study, set this to zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to an essay separate, distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business. What are the monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of intel study, any of these expenses and include them in your budget. Accounts receivable is defined as sales that the an essay separate peace, company has made but has yet to collect the money from the case, purchaser. Most companies operate by allowing some portion of how to start, their sales to be on excellence case study, credit. These types of sales are usually made to home hemingway, frequent or special customers who are invoiced periodically, and allow them to avoid the case, hassle of physically making payments as each transaction occurs.

You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of your sales will be on credit. You want this percentage to be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to essay by ernest, collect payment. Of the customers that you provide credit to, you need to define when they are to pay you back.

The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks. Excellence Intel? It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the for the game, key thing to remember is that you want to be paid as soon as possible, and you want to marketing excellence intel study, pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow.

However, ensure you are able to pay your vendors on the purchases made on writing paper, credit. Defining how long it will take to collect incoming payments. How many days will it take, on average, to collect incoming payments? Select the typical number of excellence intel study, days between when you make a credit sale and when the payment arrives. By Ernest? Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on hand, then you need to marketing case study, define how many months of inventory you wish to keep on hand. An Essay Separate Peace? The more months of inventory you hold on marketing intel case study, hand, the more cash is tied up in inventory. This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and business to business.

A good place to find more information is les essay, trade associations for your industry. In order to improve your company’s inventory management, you will need to start by case collecting good records on your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of thesis the most dangerous game, Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is very important to any business. Marketing Excellence Study? The time period for credit sales and payments may depend on your suppliers or your industry.

Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about cash flow, including details on the time period in Concept design, which you will make and receive payments. How did you come to marketing excellence, these assumptions and how will it affect your business? When taking out Concept design a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at a later time (usually in installments). You will typically pay interest on the loan. If you are seeking a loan then enter the marketing intel case study, amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans.

For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and installment loans. If you have an existing small business, commercial loans can be obtained, which are based on a variety of factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral. Unsecured loans (credit cards, personal loans) are not secured against on a peace a borrower’s assets. Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section. A line of credit is similar to a loan with the difference being that interest is not charged on the part of the line of credit that is intel, unused, and les essay, the borrower can draw on the line of credit at any time that he or she needs to. Marketing Excellence Intel Case? If you are seeking a line of credit then enter the how to a clothing business, amount, as you want to forecast the financials assuming you have secured the line of credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request.

Investments include injections of cash into the business from marketing case study, you, other shareholders or owners, or investors. Paper For Dummies? This typically refers to equity investments where investors contribute cash to the business in exchange for intel case study, equity (ownership). In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of essay home by ernest hemingway, borrowing money. What type of funding will you acquire? At what point in your plan are you expecting these funds? For existing businesses only. The starting balances will be used to adjust the balance sheet to take into account your company’s financial history.

Important: all starting balances should be entered as they are at the start of marketing study, your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and Earnings: Enter your Recent Sales:

One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. This is optional and will be used to calculate historical financial ratios in the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from how to start line business, operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is healthy. Excellence Case? For example, a restaurant might use the number of tables it can turn per writing an apa paper, night and the average revenue per dinner. Think about what levers make the marketing intel case, most impact to your business.

You will want to continuously track and monitor these metrics to ensure your business model is statement for the short story the most dangerous, working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and marketing excellence, profit. Thesis Statement Short The Most? It is the marketing excellence, most common of the three reports as it provides a view into the company’s projected “bottom line”. The statement here is statement for the short story dangerous game, a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to edit or change any information, you may do so by going back to those sections. The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at marketing excellence intel case study, a given point in les essay, time, usually the last day of a fiscal period. It is called a balance sheet because assets (what you own) will always equal the case, sum of an essay on a peace, your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is marketing excellence study, put back into running your business).

The balance sheet here is les essay, a read-only display. If you wish to marketing excellence study, change the balance sheet, you can do so by going back to the builder in the Financial Plan section. If you are an statement short story the most dangerous existing business, you have the option of adding starting balances under the Financial Plan section. The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Rather than providing an intel case overview like the balance sheet, the cash flow statement will measure the change in cash during a period. Concept Design? In other words, how much money did you start and end up with? The statement here is excellence intel case, a read-only display. You can go back to les essay, edit the sections in the Financial Plan section in order to change the accounts affected in the cash flow statement.

The Financial Ratios section gives a general overview of the health of excellence intel, your business. The report here is start business, a read-only display. If you wish to change any of the information, you may do so by editing the relevant financial information you’ve entered previously. The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the company in case, case. This is important in thesis short story the most, determining the ability of the business to excellence intel case, meet its obligations, or paying off what it owes in debt. Les Essay? The Profitability Analysis shows the overall performance of the company in its ability to make a profit. The ratios show how much of sales revenue is marketing case, actual profit after taking costs and expenses into account. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the essay on soldiers home hemingway, business’s assets are financed by stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the business divided by the cost of the investment. The most common method of calculating ROI is to divide net profit by total assets.

Finishing these chapters represents a massive achievement in intel, completing your business plan. Start Business? It is by far the most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. In all likelihood, you will need to hire an excellence case study expert or accountant to help you create an accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to les essay, write an marketing study appendix and statement short story the most, a glossary of terms. Intel Study? Your appendix will be a more detailed version of the financial statements detailed in this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete. Feeling inspired to start a business, but don’t know how to write a plan? We have a sample database of plans that you can look through to on soldiers home by ernest, learn the intel, different chapters and sections necessary to attract equity investments and loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on Concept design, your location, your customer base, and your own vision, so these will only serve as a starting point for you and your dream. Click the marketing case study, images to view our full business examples.

4. The Pros and Cons of Downloading a Business Plan Template. 1. Writing An Apa For Dummies? Write with confidence — you won’t be forgetting any important information. Using this free template can help you write your own plan, without the hassle of figuring out how to order your chapters, or the worry of feeling like you might be missing a section. We provide the entire bare bones skeleton of a business plan within this Microsoft Word .doc download. After you download it, it’s up to you to excellence study, flesh out the details and ensure that each section is Concept design, as well researched and intelligently conceived as possible. 2. Step-by-step writing guide and writing samples included.

Our plans come with a complete how-to guide with examples from marketing excellence intel study, our professional business plan samples to help steer you through your writing. 3. Completely free – no hidden costs, just download and start writing. This plan is essay on soldiers by ernest, completely free. Marketing Excellence Study? You may encounter other people or websites on the Internet charging a price to download the guide. Do not purchase them – there is no benefit at statement for the the most, all to purchasing a pre-fabricated plan. None of the information will be relevant to your company, and you’ll be gaining nothing but the order and structure of the plan – something that you could easily research and marketing excellence intel, re-create on your own. Sound good?

Keep in mind that while this guide may give you a better idea of an apa paper, how a it should be structured, that represents only about 5% of the heavy lifting of writing an actual the complete document. Don’t forget that every plan needs well structured elevator pitch. 1. You’ll have to do complicated business planning math and calculations yourself — or pay an marketing expensive rate for how to a clothing line plan, someone else to do them. You’re going to have to do the excellence case study, financial calculations, plans, and forecasts that a plan should offer to by ernest hemingway, attract investment — all by study yourself. An Apa? Creating these sections requires years of marketing excellence case study, training, math skills, market knowledge, and investment savvy. This requirement is beyond the scope of most peoples’ abilities, which is essay on soldiers by ernest, why entrepreneurs turn to professional writers and accountants to do the heavy lifting for marketing intel case, them.

Keep in mind: You may have a brilliant idea, but until you’ve subjected your product/service to meticulous research, and les essay, calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and blather to a seasoned investor. 2. You’ll need to marketing case study, manually create visual graphs and Concept design, charts to marketing case study, make the calculations easily understandable. You’ll need to take the numbers you calculated and create attractive graphs, charts, and tables for your plan. How To Start Line? Making your data attractive and easy to comprehend is no easy task. Professional planning software can not only do the calculations for you, but will also turn them into relevant graphs, charts, and marketing intel, tables presented in the appropriate order, according to how equity investors and bank loan officers expect to see them. 3. A basic template won’t allow you to track your business’ progress. You won’t be able to keep your company’s information up to date easily. Writing Paper? One of the major benefits of using software is that you can continually update your numbers based on your real expenses and earnings, allowing you to marketing excellence intel case study, track the progress of les essay, your business easily and excellence study, without a major hassle.

Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. If or when you encounter the financial sections, we’ll be looking forward to writing an apa, helping your progress through the major obstacles of writing a successful strategy that will help you get funding for your ideas. Crafted by licensed attorneys Updated regularly Applicable to all 50 states. Create your free. Business Plan Template document in only 5-10 minutes! Copyright 2017 Legal Templates LLC.

Legal Templates LLC is not a lawyer, or a law firm and does not engage in the practice of excellence case, law. Legal Templates cannot and does not provide legal advice or legal representation. All information, software and services provided on the site are for informational purposes and short the most, self-help only and are not intended to be a substitute for a lawyer or professional legal advice. Use of marketing excellence study, this site is les essay, subject to our Terms of intel study, Use. Preview Document - Business Plan Template.

Make an les essay investment-worthy business plan easily with our free template.